Anyway, by pure coincidence, a few days later I was introduced to the newly released ghd aura hairdryer*, and asked if I would like one for myself. Of course I didn't hesitate in accepting this generous offer, and I was incredibly excited to be trying out a product made by ghd. My hair is naturally poker straight (and kinda flat without a lot of help!), so I've never had any need to use their hair straighteners. I bought my other hairdryer when I first started hairdressing, so to say it had been good to me would be an understatement. Nonetheless, this offer couldn't have come at a better time!
The first thing I noticed about aura, is how light it is compared to any other hairdryer I've used. I'm guessing this is because it has a power supply in the lead, rather than in the hairdryer. Genius! The cord itself is really long, again way longer than any other hairdryer I've had. I find this gives me so much more flexibility when blowdrying my hair. I've pretty much kissed goodbye to aching wrists from heavy hairdryers, putting my hands in awkward positions because of short cords, and by using aura, I've totally eliminated the need for an extension lead.
Aura is a hairdryer that differentiates itself by using Laminair™ technology. This means the air stream is non-turbulent and concentrated, giving more control and precision. It enables me to focus solely on the section of hair that I'm drying, whilst leaving the rest undisturbed. The controlled air stream means that the hair is dried in a single direction, so it looks a lot shinier due to smoothing down the outer layers of the hair shaft. Another unique feature is it's Cool-Wall™ technology, which creates 'a ring of cool air around the hot air'. I can use the hairdryer quite close to my scalp to create loads of volume, but the hairdryer and nozzle still remain fairly cool. There's nothing worse than when a hairdryer gets too hot, and even worse, burns your scalp. Cool-Wall™ technology also creates a setting effect, so I find there's less need for me to finish off with a blast of cold air. However, there's also a cold shot button, which gives quick blasts of air if I want to set my hair in an instant.
So to conclude, I absolutely love everything about this hairdryer! It's cut my drying time in half, meaning I have longer to spend doing other things in the morning. The next generation brushless motor means it's much quieter compared to other hairdryers that I've used, so noise is no longer an issue. The styling benefits of ghd Aura are truly exceptional and I feel incredibly privileged to have it in my life.
The new ghd aura can be purchased for £145.00 from Selfridges.com | Link
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What do you think of ghd aura? Is it something you would like to try?